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Thursday, November 12, 2026 · UTC
Markets

Mattel cuts its forecast before the holidays as Barbie falls short

Demand weakened late in the quarter and slowed into the next. A tariff refund of $88 million flattered the margin. Hot Wheels is heading for a ninth record year.

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As of 2026-11-12 01:55 UTC. Market figures are as the cited sources reported them at that time and may have moved since. This is news, not investment advice.
Mattel lowered its full-year financial forecast ahead of the holiday season.[1] It now expects sales growth of 1% to 4% for 2026, at constant currency.[2] The cut came with a quarter that looked healthy on its face. The reason is in what happened at the end of it. The quarter Third-quarter net sales were $1.8 billion, up 4% from a year earlier.[3] Net income rose 27% to nearly $354 million.[4] Consumer demand weakened late in the quarter and slowed into the fourth.[5] The fourth quarter holds the holidays. The margin A tariff refund of $88 million lifted the adjusted gross margin to 55%.[6] That is a one-off payment, not a sale. Two brands, two directions Barbie's performance is below the company's expectations.[7] Hot Wheels is on track for its ninth consecutive record year.[8] It is approaching $2 billion in gross billings.[9] New management It was Roger Lynch's first earnings call as chairman and chief executive.[10] Steve Totzke was appointed president and chief operating officer.[11] Roberto Stanichi left the company to join Netflix.[12] What comes next Mattel has repurchased $308 million of its shares so far this year.[13] It will release guidance for 2027 in February.[14]
Proof14 sources · 2 publishers · signed
What this stands on
  1. Mattel lowered its full-year financial forecast ahead of the holiday season. · retaildive.com
  2. Mattel expects 2026 constant currency sales growth of 1% to 4%. · marketbeat.com
  3. Mattel reported Q3 2026 net sales of $1.8 billion, up 4% year over year. · retaildive.com
  4. Mattel Q3 2026 net income increased 27% to nearly $354 million. · retaildive.com
  5. Consumer demand weakened late in Q3 2026 and slowed into Q4. · marketbeat.com
  6. An $88 million tariff refund lifted Mattel Q3 adjusted gross margin to 55%. · marketbeat.com
  7. Barbie performance is below Mattel expectations. · marketbeat.com
  8. Hot Wheels is on track for its ninth consecutive record year. · retaildive.com
  9. Hot Wheels is approaching $2 billion in gross billings. · marketbeat.com
  10. Roger Lynch led his first earnings call as Mattel chairman and CEO. · marketbeat.com
  11. Steve Totzke was appointed Mattel president and chief operating officer. · retaildive.com
  12. Roberto Stanichi departed Mattel to join Netflix. · retaildive.com
  13. Mattel repurchased $308 million of shares year to date 2026. · marketbeat.com
  14. Mattel will release 2027 guidance in February 2027. · marketbeat.com
We could not place any of them by their address. None is an official body: that part stands on reporting, not on the underlying document or transcript.
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